play4REAL XR Lab at Yale
Freeze! An Augmented Reality Game for Alcohol Harm Reduction in Teens
Kimberly Hieftje is a Research Scientist and the director of the play4REAL XR Lab at the Yale Center for Health & Learning Games, which focuses on the development and evaluation of theory and evidence-informed videogame interventions using XR technology. She is currently involved in the development and testing of several health behavior change videogames using both virtual and augmented reality and has published frequently on developing, evaluating, and implementing serious games. She has worked on games that have focused on topics including JUUL/e-c-cigarette prevention, tobacco use prevention, alcohol use prevention and harm reduction, opioid prevention, risk reduction in adolescents, HIV/STI prevention, HIV/STI testing, empowering young women around sexual health, bystander intervention, LGBTQ bullying, and assessing school climate. Dr. Hieftje is also a K12 Scholar in the Yale Implementation Science program (YSIS), where she is focusing on better understanding the factors associated with successful implementation of videogames in schools.