Jesse is the CEO of Schell Games, the largest game design and development company in Pennsylvania and a leader in transformational games. He also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. Jesse has worked on a wide variety of innovative game and simulation projects for both entertainment and education, but he is best known for his award-winning book The Art of Game Design: A Book of Lenses and for Beyond Facebook, a talk at the 2010 DICE Summit where he described a future in which games and life become indistinguishable. He is a former chair of the International Game Developers Association, and in 2004, he was named one of the world’s Top 100 Young Innovators by MIT Technology Review. Before starting his own company, Jesse was the Creative Director of the Walt Disney Imagineering Virtual Reality Studio, where he worked to develop interactive theme park attractions as well as Toontown Online, the first massively multiplayer online game for children. Before that, he worked as writer, director, performer, juggler, comedian, and circus artist for both Freihofer’s Mime Circus and the Juggler’s Guild.